There are certainly a lot of advanced marketing concepts out there: SMS, social media, omnichannel marketing segmentation and artificial intelligence (AI) powered segmentation for a few of them. So, it's no wonder some people may thing that email marketing is on its way out. I've been hearing email is dead for years. Nothing could be further from the truth.

The fact is that email marketing remains at the very core of most digital-marketing tools. And even though it has been around for decades, it has kept up with the time and is still a top way to reach your customers. Just check out these stats:

LinkedIn reported some interesting data recently showing how remote marketing jobs are becoming more prevalent in US-based marketing companies. In particular, remote positions for digital marketing specialists and copywriters grew in demand over the last six months as companies have become more comfortable with work-from-home employees.

The popularity of remote work is up in general, but the growth of remote marketing jobs is a lot higher compared to other categories. For instance, 'SEO specialist" is among the top 5 marketing jobs that is highest in demand for remote positions. 

As of May 20th, 2021 the percentage of paid job postings non LinkedIn that offered "remote work" had risen by 457% compared to one year ago. For marketing roles, the amount of remote job listings increased by 177% in the last six months.

Morning Consult recently released their 2021 survey of the most trusted brands around the world. They surveyed over 330,000 consumers across 15 markets to provide a global view on why trust matters more than ever for today's brands and businesses, the current state of consumer trust across brands, categories, and how current events are changing the dynamics around trust.

In today's world, trust is something that a brand cannot live without. Ninety percent of global consumers say their usage of a brand would be damaged if they lost trust in it. And consumers are a lot more likely to seek out, pay more for, buy more of, recommend and even forgive a brand if they trust it. In fact, on average, a third of global consumers would switch to a competitor's product or service if a company they trusted did something to break their trust.