Library - Web Development

The internet has become a prominent place in commerce, and research shows that digital interactions influenced retail sales to the tune of 2.2 trillion in 2015. That number will only continue to increase and your business needs to take notice.

According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. Somehow that fact is being ignored. All the attention is about driving traffic, instead of what really matters - getting people to convert.

I can't really remember when I first started designing web sites. What I do remember is that if was a real pain to make a change to the design, because every single page had to be re-written.  Thanks for the development of Content Management Systems that separate content from design.  

The process of building a successful website takes both the skills of an architect to build the code and a visionary graphic designer to create a one of kind user experience that is equal parts beautiful, functional and sustainable to years to come.

But what if your first website doesn't function correctly or if the design no longer fits your vision for your business.  Below are a few lessons learned to help plan your website makeover project.

It's easy today to buy a domain name and find a website hosting company (We recommend U.S. based InMotion Hosting). Neither of those things will do you much good if you don't have good content on your site. That's the hard part. You need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.

There's plenty of advice out there about choosing a business name, such as the need to do a name search in your state, a trademark search, register the name, and other key legal issues. Those are all important factors to consider as you choose a business name.

But I'd like to focus today on five considerations you should also be thinking about. These five things may be overlooked when choosing a business name (or thinking about a re-branding of your business):

Now that you have that you have completed Mapping Out Your Website, it is time to choose a web designer for your vision.  It your are just starting out, you probably know little to nothing about web design.  Let's change that, shall we?

The first content management systems (CMS) was essentially a website which looked like a digital brochure. As digital technology started to become more interesting, the next generation CMS added functionality to add video, interactive multimedia, and, eventually, the social media revolution, along with the rise of mobile devices and tablets.

A great website evokes emotion in the viewer - joy, surprise, anger.  But evoking emotions is not the only thing you need to make your web content your marketing tool.  So let's take a brief look at the other things you need to consider.

The Internet is most often the first place people look for information on just about everything. That's why registering a domain name, or several, is an important step for making sure you and your business can be found - even if you don't have a website yet.

To help eliminate some of the most frequently encountered misconceptions about domain name registration, we've addressed a few popular myths: 

You need to learn how to use search engine optimization (SEO) in your small business. But if you're like most small business people, you still have a ways to go at maximizing your website's SEO, according to survey firm Clutch that polled owners and managers of small businesses, most with one to 10 employees.