While our books and podcasts go into the legal, logistical, and tax considerations of running a small business, we realize that some people like to explore the subjects of small business from a more expansive point of view. That's why we have created the Library. For those who like to delve into all the nuances of running a small business. |
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Battle for Millennials' Loyalty
Millennials have become the largest generation in the United States, and purchase nearly $600 billion each year. With that much money at stake, brands know they must earn their trust and loyalty.