While our books and podcasts go into the legal, logistical, and tax considerations of running a small business, we realize that some people like to explore the subjects of small business from a more expansive point of view. That's why we have created the Library. For those who like to delve into all the nuances of running a small business. |
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5 Little Changes to Your Website to Boost Sales
The internet has become a prominent place in commerce, and research shows that digital interactions influenced retail sales to the tune of 2.2 trillion in 2015. That number will only continue to increase and your business needs to take notice.
According to data from Eisenberg Holdings, for every $92 the average company spends to get customers to their site, they spend just $1 to convert them. Somehow that fact is being ignored. All the attention is about driving traffic, instead of what really matters - getting people to convert.