If you have already written a series of articles on a particular subject, then all you have to do is put them together into a compressive report. This is done first to eliminate a lot of overlapping information that would make it look like you are just trying to stretch it out. Once you have a smoothly reading report, section it up into individual lessons and plug them into the body section of the format we discussed above.
If you have never written anything before, this is a great place to start. People are used to seeing eCourses on the Internet that are just a rehash of what someone else has already done. Try not to do that. Pick a subject that you are really familiar with and tell people what you know. Divide it up, throw it into the proper format and you are good to go. Once you have your feet wet with an eCourse, then go back and try writing something more technical like a Special Report or White Paper.
Setting it Up
It's time to load all of your lessons into your autoresponder, email service or website and decide on how you want them sent out. The first lesson should be configured to be sent out immediately when your prospective customer requests your information. How soon each of the additional lessons get sent out is entirely up to you and the type of information you are teaching your subscriber about.
I will pass along a couple of observations from the many eCourses I have downloaded and read. For example, when I have a seven-day course being emailed to me, I don't have time each day to read the current lesson. It often takes several days before I have the time. I hate all that clutter in my mail box. So what ends up happening is that I copy and paste the body of each email into a word document and save it until I have time to read the whole report (sometimes six months later). What happens to rest of those links that were put into the eCourse in an attempt to get me to look at the author's other products? They are lost forever.
Other times I'll create a folder and shove them all in there until I have time later. A lot of those eventually get deleted also, because by the time I get to them, the information doesn't seem as important anymore.
I have had some eCourses sent out an email once a week. I usually lose interest in those because it is hard to remember a consistent thread with all the other information I'm being bombarded with each week. In my case, I find I like to receive them about every three days. I have generally had time to read the last one and still remember where I left off so the new lesson makes sense.
This is not true in all cases. I mention this just to get you to think about what makes the most sense for you and your product or service. The best course of action is to test, test, and test different sending times to find out which one gets the most people looking at your other offers.