The Rise of Remote Marketing Jobs

LinkedIn reported some interesting data recently showing how remote marketing jobs are becoming more prevalent in US-based marketing companies. In particular, remote positions for digital marketing specialists and copywriters grew in demand over the last six months as companies have become more comfortable with work-from-home employees.

The popularity of remote work is up in general, but the growth of remote marketing jobs is a lot higher compared to other categories. For instance, 'SEO specialist" is among the top 5 marketing jobs that is highest in demand for remote positions. 

As of May 20th, 2021 the percentage of paid job postings non LinkedIn that offered "remote work" had risen by 457% compared to one year ago. For marketing roles, the amount of remote job listings increased by 177% in the last six months.

LinkedIn's data also shows that remote jobs get more applicants. They seems to be twice as popular as conventional listings in terms of how many people apply. Here is the list of the top ten marketing job titles that are growing in demand from a remote standpoint:

• Digital Marketing Specialist
• Copywriter
• Digital Marketing Manager
• Search Engine Optimization Specialist
• Content Writer
• Social Media Manager
• Marketing Manager
• Media Buyer
• Social Media Marketing Specialist
• Account Manager

What the found interesting is that the rise in remote work has led to a shortage of marketing professionals to fill office positions. One of the reasons for this is the high cost of living in the big cities. Because of this, big cities are now showing the greatest need for marketers in roles the require them to go to the office. The metro areas that are having trouble attracting marketers in office roles are:

• New York City Metropolitan Area
• San Francisco Bay Area
• Los Angeles Metropolitan Area
• Greater Chicago Area
• Greater Boston Area

This really is a great opportunity for marketing specialists that are willing to go back to the office environment as companies are needing to pay more for people to return.